Biography
I have always been a natural learner. I love challenges and seek knowledge in all that I do and I find that when I keep this same curiosity-seeking drive, it follows my professional leads, injecting an intuitive and creative flair into the entire dynamic strategic process.
My focus is providing quality professional business support that speaks to the integrity of the company bio and brand. I also enjoy technology and am passionate about helping people keep their story relevant, keeping current through its use, and endeavoring to instill confidence in business potential through targeted growth analysis and practices.
To empower others to achieve tangible results is my goal as a Marketing Strategist. In my past work I have assisted in streamlining the user experience and design process. I remain fascinated by the team spirit we engaged in and our ability to move technology while heeding demand from idea to process, to delivering an end product that reached beyond expectation. For me, negotiating rough patches to hit the bullseye target on the project was a huge honour, deeply satisfying, and I will always be grateful for being a part of that team.
Some of my favourite collaborations include being part of an integral negotiating effort that culminated into contract fulfillment. That buyer/seller platform of weaving a relationship built on trust gained through skilled sparring with a competitive edge, I was impressed by the evolution of the deal from product to table. I find it extremely satisfying to bring success to a client through proven communicating skills. In fact, it is my goal as a professional in this ever-changing business landscape to continue to listen to the story behind the passion, assist and support clients in their navigations through the project and simply map the unchartered waters for them in the complex business world of today. Alongside the sometimes tedious or monumental tasks lies tangible, profitable results that translate into success, value and time for growth potential. If I can precisely engage and connect people either through technology and a combination of streamlined strategic prescriptions for results, then my work here is done!
Expertise
Peoplesoft CRM
Salesforce CRM
IBM Content Manager
Jira
Office 365
Google Analytics
SPSS
Adobe Photoshop & Dreamweaver
CSS
Javascript
Quickbooks
Agile Methodology
Skills & Values
SEO Tactics
Leadership Expertise
Base Proficiency in Spanish
Email Marketing Solutions
Web Design
Brand Management
Collaborative Worker
Professional Interpersonal Skills
Understands Business Needs
Creative and open minded
Experience
Marketing Assistant
- Imported and performed data cleanup in CRM application to ensure integrity.
- Conducted market research to analyze and identify potential customers
- Implemented marketing analytic techniques to gather relevant data (social media, web analytics, rankings).
- Linked spreadsheets, databases and inventories with statistical and financial information.
- Organized promotional events, traditional and digital campaigns.
- Prepared and delivered promotional material and presentations.
Business Analyst
- Collaborated with QA team and business leads in web, mobile apps and database testing.
- Developed models, procedures and tests for various application metrics.
- Engaged in communication with vendors, developers and designers to ensure business alignment.
- Responsible for managing Peoplesoft CRM and IBM Enterprise Content Manager database data quality.
- Presented corporate demos and training on new applications.
Digital Marketing and Content Manager
- Created and updated social media content and managed scheduled postings.
- Developed and designed website integrating e-commerce features.
- Responsible for CRM activities such as communicating with customers and following up on leads.
- Helped organize public business events, with booth setup and promotional marketing materials.
- Developed seasonal marketing and content strategy.
Website Designer & Accounts Manager
- Created website design and layout to suit the brand image as well as business needs.
- Designed and distributed promotional materials for the business.
- Assisted in managing the accounts of the business, with sales, expenses and invoices using Quickbooks.
- Maintained and updated social media content.
Education
Bachelor of Business Administration (Honours)
Relevant Coursework: Marketing Analytics, Marketing Planning, Consumer Relations Management, Business Law, Marketing Communications, Sales Strategies, Sales Management, Business Processes, Supply Chain Management, Financial Supply Chain, HR Strategies, Business Research & Statistics,
From my blog
In just over 7 months, Toronto has seen an unprecedented spike in homicides, particularly gun related murders, more than double from last year’s cri
Today’s business world is reaching across the globe, increasingly more expansive and the connections we make. How we connect and interact is evolvin
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For the average history student to properly quantify the scale, change and devastation wrought by the thirty years war, one must look towards a compre
